I think it retails for around £30 but I jumped on the bandwagon late, and with no confirmation on it becoming back instock in England , my lovely boyfriend bought it for me off ebay for £40. Worth every penny.
The pallete contains 12 neutral shades, of which are 1.3g each. Normal urban decay eyeshadows contain 1.5g, so its nearly the same. Therefore bearing in mind single Urban decay eyeshadows are £13, your getting £156 worth of eyeshadow for around £30. Bargain.
Plus, you get a mini Primer potion and a double ended pencil eyeliner!
The pigmentation is lovely, all of the eyeshadows are creamy and they blend beautifully.